Gartner Research

Improve Technology Go-to-Market Effectiveness Primer for 2017

Published: 02 February 2017

ID: G00318583

Analyst(s): Todd Berkowitz


The complex and changing buying cycle for technology purchases has made it harder for providers to meet customer needs. Gartner's 2017 research helps technology business unit, product marketing and product management leaders improve go-to-market strategy and execution to drive profitable growth.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I create messages that differentiate our solutions from the competition?
    • What can I do to generate awareness and create demand from the right buyers?
    • What are the most powerful strategies for increasing the effectiveness of our sales activities?
    • How do I better leverage partners to scale the business?
    • How can I increase growth through improved product and corporate strategies?
    • How can I develop deeper relationships with my customers to increase share of wallet?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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