Gartner Research

Build and Market Data and Analytics Offerings Primer for 2017

Published: 02 February 2017

ID: G00318287

Analyst(s): Terilyn Palanca , Jim Hare , Alys Woodward , Alan Dayley


Awareness of the importance of data and analytics is broadening rapidly across existing use cases and for new use cases for digital business and the IoT, where analytics is a key enabler. New and existing TSPs face a range of opportunities and challenges in this high-reward, high-risk market.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Which market segments are the most attractive in terms of revenue generation, growth, end-user adoption and profitability?
    • What competitive landscape exists for TSPs in their targeted data and analytics market segments?
    • How can TSPs make the right technology roadmap choices to become and remain competitive?
    • Which go-to-market strategies work best for the customer segments that TSPs are targeting?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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