Gartner Research

Build and Market Digital Offerings Primer for 2017

Published: 02 February 2017

ID: G00318595

Analyst(s): Daniel O'Connell , Bianca Granetto


Becoming a digital business means transforming your core operating model to a digital one, enabling innovative value creation to disrupt industries and markets. This research helps technology and service providers pinpoint direction and competitive assets required to deliver business offerings.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How is the market for digital offerings changing and growing?
    • What are the best positioning, marketing, ecosystem and channel strategies for digital offerings?
    • What innovative business models will transform the competitive landscape for digital offerings?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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