Gartner Research

Balance Digital Experience Platform Consistency With Flexibility for Innovation

Published: 08 February 2017

ID: G00279469

Analyst(s): Gene Phifer

Summary

Application leaders need to be careful to balance the consistency of a digital experience platform with the need for agility and innovation. This balance is critical for enterprise transformation to digital business models.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • As digital business drives platform adoption, DXPs should provide a solid platform for development and deployment of digital experiences, but should also provide a platform for innovation
    • DXP Characteristics
    • Application Development (AD) Processes
  • Users demand innovative experiences, and innovation in digital experience occurs at the edge, with smart client-side technologies and new modes of interaction leading the charge
    • Human Interface Technologies
    • Sources of Innovative Human Interface Technologies
  • Programmatic Interfaces
    • Governance

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