Gartner Research

Decision Point for Building a User-Centric Approach to Deploying Mobile Apps

Published: 10 February 2017

ID: G00319154

Analyst(s): Andrew Garver


Technical professionals focused on mobile and end-user computing operations must move to a user-centric model for deploying mobile apps. This includes creating service bundles that align security restrictions to information risk, respect privacy and incentivize compliance to policy.

Table Of Contents

Decision Point Question

Decision Overview

Decision Tool

  • Decision Flow Breakdown
  • Deploying to Employees
    • Information Risk: Low
    • Information Risk: Medium and High
  • Deploying to Contractors
    • Information Risk: Low
    • Information Risk: Medium and High
  • Deploying to Customers/External Users
    • Subroutine: Can I Use The Private Section of the OS Vendor's Public App Store?
    • Subroutine: Connectivity and Prerequisites

Principles, Requirements and Constraints

  • Principles
  • Requirements and Constraints
    • Technical Constraints
    • User Experience Constraints
    • Legal/Regulatory Constraints


  • Enrollmentless MAM
  • MAM Enrollment
  • MDM Enrollment
  • Windows Store for Business
  • Managed Google Play Store
  • EMM-less Managed Google Play (Formerly Private Channel)
  • Freely Available

Future Developments

  • User-Centricity Is the Deployment Model Best Set Up for the Future

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