Gartner Research

CMO Insight: How to Get the Most Value From Marketing Dashboard Deployment

Published: 06 February 2017

ID: G00319303

Analyst(s): Lizzy Foo Kune


Marketing dashboards have evolved from static scorecards to interactive data visualization and exploration portals that put insights at the team's fingertips. CMOs can use this research to understand how their role in the dashboard implementation process can impact agile, informed decision making.

Table Of Contents


What You Need to Know

  • Build Your Team Around an Analytics Translator and a Project Manager
  • Assess Your Organizational Structure to Understand Dashboard Deployment Considerations
  • Use Dashboards to Empower a Data-Driven Culture
  • Instruct Employees to Use Dashboards

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team
  • Priority Actions for Your Peers

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