Gartner Research

Survey Analysis: Multichannel Supply Chain Success Driven by Three Factors

Published: 07 February 2017

ID: G00319703

Analyst(s): Mike Griswold , Tom Enright , Thomas O'Connor


Double-digit multichannel growth illuminates deficiencies in key supply chain execution capabilities such as order orchestration, demand planning and store operations. Retail supply chain leaders should use this research to foster multichannel improvement in these key areas.

Table Of Contents

Survey Objective

Data Insights

  • Distributed Order Management Provides the Platform for Optimized Multichannel Execution
  • Stage 3 Demand-Planning Maturity Enables Multichannel Fulfillment
  • Effective Use of Store Inventory Is One of the Keys to Multichannel Success
  • Methodology

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