Gartner Research

Market Guide for Partner Relationship Management Applications

Published: 08 February 2017

ID: G00301547

Analyst(s): Guneet Bharaj , Ilona Hansen


The drive to sustain business growth through sales partners in difficult market conditions has increased demand for PRM applications. This Market Guide will help application leaders shortlist PRM vendors that offer either end-to-end or point solutions for channels sales in this mature space.

Table Of Contents

Market Definition

  • Structure of This Market Guide

Market Direction

Market Analysis

Representative Vendors

  • Part 1: Representative Vendors of PRM Applications Facilitating the Full Spectrum of Sales Channel Management Demand
    • Allbound
    • Apttus
    • bpm'online
    • Brandmuscle
    • Gorilla Toolz
    • Impartner
    • LogicBay
    • Oracle
    • PartnerPath
    • Pegasystems
    • Relayware
    • Salesforce
    • Tie Kinetix
    • Zift Solutions
    • Zinfi
  • Part 2: Vendors Offering Dedicated and Specialized Tools to Support Parts of the Indirect Channel Sales Model
    • Partner Life Cycle Management
    • Partner Life Cycle Management and Sales Execution
    • Partner Life Cycle Management and Channel Partner Marketing Systems
    • Channel Partner Marketing Systems and Sales Execution
    • Sales Execution
    • Channel Partner Marketing Systems
    • Channel Data Management (CDM)

Market Recommendations

  • Appendix

Gartner Recommended Reading

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