Gartner Research

Survey Analysis: Connected Home Solution Opportunities — Home Owners Versus Renters

Published: 08 February 2017

ID: G00318673

Analyst(s): Fernando Elizalde

Summary

Home renters lag behind home owners in the adoption of connected home solutions, but don't differ much in their feelings and preferences for these solutions. Technology product marketing leaders must position and adapt solutions to increase adoption among both groups.

Table Of Contents

Survey Objective

Data Insights

  • Home Renters Are Half as Prone to Adopt Connected Home Solutions
  • The Gap Is Not as Wide When It Comes to Monthly Fee Payments
  • Additional Findings/Differences in Feelings and Preferences Toward Connected Home Solutions Are Not Pronounced
    • Seamless Integration of Solutions and Certification Appeals Equally to Both Groups
    • User and Customer Experience Is a Differentiator for Both Groups
  • Methodology
  • Definitions

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