Gartner Research

Providers Must Overcome Three Challenges to Grow Their Business Process Outsourcing Business in Japan

Published: 09 February 2017

ID: G00317439

Analyst(s): Misako Sawai , Cathy Tornbohm


To grow a BPO business in Japan, it's essential to target markets and prospects appropriately, and make value propositions carefully. This research will help technology business unit leaders of foreign-based new BPO entrants overcome key challenges.

Table Of Contents
  • Key Challenges



  • Target Processes Lacking Workers or/and Expertise, Especially When Selling to First-Time BPO Buyers
    • Support Clients to Reskill or Reallocate Their Employees When Offering Services to Compensate for Shortage of Workers
    • Target Prospects That Plan to Implement New IT Systems for Globalization or Digital Business, and Propose Your Service to Compensate for the Shortage of Expertise
    • Ensure You Are Selling to Enterprises With the Ability to Execute a BPO Initiative
  • Target Buyers Open to Switching Providers, and Highlight Your Service Superiority
    • Prepare Sufficient Resources for the Due Diligence Phase
    • Prepare for Site Workers' Resistance, Especially When Expanding the Scope of Service Offerings or Further Standardizing Business Processes
    • Take Advantage of RPA, Artificial Intelligence and BPaaS
  • Avoid Expanding Your Customers in Labor-Intensive Areas
  • Methodology

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