Gartner Research

How Marketing Innovators Use Virtual Reality to Create Value

Published: 10 February 2017

ID: G00309070

Analyst(s): Augie Ray

Summary

Virtual reality technology may be years away from mass adoption, but some brands are finding valuable ways to put it to use today in B2B and B2C scenarios. Marketing leaders can drive greater marketing effectiveness and efficiency by focusing on VR's unique capabilities and benefits.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Leverage VR Assets Across New and Evolving Related Technologies
  • Use VR to Help Customers Evaluate and Select
  • Deploy VR Within the Marketing Department to Improve Planning

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