Gartner Research

Magic Quadrant for Digital Marketing Hubs

Published: 14 February 2017

ID: G00299410

Analyst(s): Jake Sorofman , Martin Kihn , Lizzy Foo Kune , Christi Eubanks , Andrew Frank

Summary

Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • BlueConic
    • Cxense
    • DataXu
    • Eulerian Technologies
    • IBM
    • IgnitionOne
    • Kitewheel
    • Marketo
    • MediaMath
    • Neustar
    • Nielsen
    • Oracle
    • RedPoint
    • Salesforce
    • SAP
    • SAS
    • Sitecore
    • Turn
    • Viant Technology
    • Ysance
    • Zeta Global
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Vendors to Watch
    • Acxiom
    • Cake
    • Collective
    • Ensighten
    • Epsilon (Conversant)
    • Experian Marketing Services
    • FIS
    • Google
    • HubSpot
    • Kenshoo
    • Lytics
    • Marin
    • mParticle
    • Pegasystems
    • Rocket Fuel
    • Sizmek
    • Tealium

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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