Gartner Research

Retail Industry Outlook 2017: Supply Chain Capabilities Needed to Transition From Multichannel to Unified Retail Commerce

Published: 14 February 2017

ID: G00319371

Analyst(s): Simon Bailey , Mike Griswold , Tom Enright , Thomas O'Connor

Summary

Retailers are moving from an ad hoc approach to cross-channel shopping toward a unified experience that strategically links any consumer across any channel at any time. This research identifies what this trend means for retail operations and recommends the key steps supply chain leaders must take.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Consumers Are Merging Their Shopping Experience Across Mobile, Web and Stores, Placing Pressure on Supply Chain Leaders That Have Underinvested in Foundational Operations
    • Organization Structure
    • Sales Crediting for Online Sales
  • Digital Business Is Changing the Role of the Store, Requiring Supply Chain and Operations Leaders to Rethink How Physical Selling Space Is Utilized
  • Margins Are Pressured by the Continued Emergence of Online-Only Merchants and the Success of Discounters Across the Retail Spectrum From Specialty Fashion to Grocery
  • Supply Chain Roles Become More Strategic to Retailers, Requiring a Greater Emphasis on Attracting and Retaining Top Supply Chain Talent
    • Review Your Supply Chain Design to Identify Opportunities to Create Consumer Value
    • Define and Build Talent Capabilities That Extend Beyond the Store
    • Establish a Process Framework to Support Orchestration Capabilities

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