Gartner Research

Identify a Multidimensional Marketing Leader for Multichannel Marketing

Published: 15 February 2017

ID: G00310423

Analyst(s): Adam Sarner


Multichannel marketing is a continuum of engagement and relationship building between company and customer. To succeed, marketing leaders must be influencers who have in-depth knowledge of each unique channel as well as its role in a connected, orchestrated conversation.

Table Of Contents


  • Multichannel Marketing Leadership
  • Multichannel Marketing Fundamentals

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