Gartner Research

Survey Analysis: How to Market Devices and Wearables in China and India

Published: 17 February 2017

ID: G00322438

Analyst(s): Meike Escherich, Lillian Tay, Mikako Kitagawa

Summary

Our survey shows that 50% of consumers plan to buy a smartphone in 2017 and 20% are considering convertible PCs or tablets. Technology product marketing leaders at device vendors can maximize their opportunity by positioning multidevice ownership lifestyles in these emerging markets.

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Overview

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