Gartner Research

U.S. End Users Drive E-Commerce Software Initiatives

Published: 12 June 2002

ID: G00107268

Analyst(s): Judith Rosall


U.S. businesses will ramp-up e-commerce software initiatives over the next 18 months. Anticipated cost efficiencies in Web-based procurement automation, customer satisfaction/loyalty, and sales and marketing drive demand.

Table Of Contents
  • Executive Summary
    • Major Findings
  • Study Objectives
  • Methodology and Demographics
    • Survey Characteristics
  • Key Findings
    • Top E-Commerce Software Initiative Focus Areas
    • Economic Downturn Impacts E-Commerce Software Investments
    • E-Commerce Software IT Budget Allocations for 2002-2003
    • E-Commerce Software/Service Product Packaging and Purchasing Model Preferences
    • E-Commerce Software Vendor Preferences
    • Top E-Commerce Software Solutions Challenges and Integration Plans
    • Top Internal Decision Makers for E-Commerce Software Initiatives
    • Top E-Commerce Software Initiative Goals
  • Conclusions
    • New Value Propositions Emerge
  • Report Glossary

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