Gartner Research

Use This Formula to Focus Your Social Marketing Strategy

Published: 13 February 2017

ID: G00304319

Analyst(s): Jay Wilson

Summary

Marketing leaders continue to invest heavily in social marketing talent and technology, but often lose focus and struggle to demonstrate results. These challenges often stem from unfocused social marketing strategies. Use our formula to express your social marketing strategy and focus your efforts.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Who Do You Want to Engage?
  • Where Is Your Audience?
  • How Will You Engage Your Audience?
  • What Should Happen as a Result of Audience Engagement?
  • How Will You Know You Succeeded?

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