Gartner Research

When Will Consumer Products Companies Be Ready to Make a Demand-Sensing Investment?

Published: 13 February 2017

ID: G00319661

Analyst(s): Steven Steutermann


Improving forecast accuracy is challenging for CP companies, and they often inquire about demand-sensing solutions that can assist them in forecast error reduction. Supply chain leaders responsible for demand planning must assure their readiness to fully benefit from a demand-sensing investment.

Table Of Contents
  • Key Challenges



  • Review Prior Use of POS
  • Verify You Have Access to Daily POS and Customer Inventory Data
  • Assess Your Demand Management Maturity Against Stage 3 Requirements
  • Ensure You Have an Agile Supply Chain Response
  • Assure Understanding of What to Do With an Improved Forecast

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