Gartner Research

How to Improve Product Strategy With Product Portfolio Management

Published: 16 February 2017

ID: G00313105

Analyst(s): Michelle Duerst

Summary

Manufacturing CIOs must invest in product portfolio management to provide decision makers with a structured, objective process for defining and adhering to corporate strategies and supporting programs. We explain how PPM can increase product and corporate strategy alignment for greater success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Evaluate Structured Strategy Framework in PPM Applications
  • Define Formal Product Approval Processes
  • Evaluate Strategic and Predictive Analytics

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