Gartner Research

Define a Value Proposition for a Winning Business-Outcome-Driven EA Program

Published: 16 February 2017

ID: G00310309

Analyst(s): Brian Burke, Betsy Burton , Jack Santos , Saul Brand


EA leaders struggle to demonstrate the value propositions of their EA programs. Enterprise architecture and technology innovation leaders tasked with starting, advancing or renewing a business-outcome-driven EA program must construct and pitch a value proposition to engage and motivate stakeholders.

Table Of Contents
  • Key Challenges



  • Focus the EA Value Proposition on Contributing to Business Value
  • Take a Value-Based Approach to Building the EA Value Proposition
  • Use the Business Outcome Statement as a Critical Input to the EA Value Proposition
  • Define What the EA Program Will Offer Business Leaders by Asking and Answering Key Questions

Case Study

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