Gartner Research

Market Guide for Social Marketing Management

Published: 17 February 2017

ID: G00296106

Analyst(s): Jay Wilson , Julie Hopkins


Social marketing management applications are evolving to support social marketing's growing contribution to multichannel marketing and customer experience. Marketing leaders can use Gartner's Market Guide to navigate this dynamic category and identify the tools to best meet their needs.

Table Of Contents

Market Definition

Market Direction

  • Social Marketing Remains a Key Player in Customer Experience and Commerce
  • Budget Expansion Supports Social Marketing Shifts
  • Social Marketers Plan Tech Investments to Meet Broadening Demands
  • More Needs, More Tools?
  • Dissemination of Social Data and Insights Is Critical

Market Analysis

Representative Vendors

  • Marketing Cloud Providers
    • Adobe
    • Oracle
    • Salesforce
  • Social Marketing Suites
    • Hearsay Systems
    • Hootsuite
    • Percolate
    • Spredfast
    • Sprinklr
    • Socialbakers
    • Sprout Social
    • Sysomos
  • Content Marketing Platforms
    • NewsCred
    • ScribbleLive

Market Recommendations

Gartner Recommended Reading

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