Gartner Research

Market Definitions and Methodology: PCs, Ultramobiles and Mobile Phones

Published: 17 February 2017

ID: G00323989

Analyst(s): Annette Zimmermann , Meike Escherich


This market definition guide is the 2017 update on changes in market segmentation, regions, device definitions and technologies for PCs, ultramobiles and mobile phones.

Table Of Contents

What You Need to Know


Methodology for Buyer Behavioral Rankings


High-Level Definitions and Segmentation

  • Desk-Based
  • Notebook
  • Ultramobile
    • Premium Ultramobile
    • Basic Ultramobile
    • Utility Ultramobile
  • Mobile Phones
    • Premium Phone
    • Basic Phone
    • Utility Phone
  • Mobile OS Definitions
  • Technology Split Definitions
  • Definitions for Business and Consumer Markets
  • Definition of Average Selling Price (ASP)
  • Definition of Installed Base
  • Geographic Segmentation
    • Eastern Europe
    • Emerging Asia/Pacific
    • Eurasia
    • Latin America
    • Greater China
    • Mature Asia/Pacific
    • Middle East and North Africa
    • North America
    • Sub-Saharan Africa
    • Western Europe
  • Market Share Methodology
  • ASP Market Share Methodology
  • Vendor Revenue Profile
  • Forecast Methodology
    • Influencing Factors
    • New Products and Technology
    • Changes in Consumer Behavior
    • Device Adoption
    • Life Cycles
    • Replacements, Transfers and Upgrades

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