Gartner Research

Take a Human-Centered Approach to Digital Design

Published: 20 February 2017

ID: G00319809

Analyst(s): Marcus Blosch , Betsy Burton


Human-centered design is a creative approach to innovation that begins with people and shapes ideas that can become practical and attractive propositions. Enterprise architecture and technology innovation leaders should use this approach to put people at the center of the innovation process.

Table Of Contents


  • The Enterprise Architect as Digital Designer
  • A Human-Centered Approach to Digital Design
    • Set Your Objectives
    • Identify Your Target Customers
    • Observe Target Customers in Context
    • Interview to Gain Greater Insight
    • Map the Ecosystem
    • Map the Experience
    • Ideate to Identify Opportunities to Test
    • Follow the Cycle Through Multiple Iterations

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