Gartner Research

Immersive Technologies Offer Infinite Possibilities

Published: 22 February 2017

ID: G00323725

Analyst(s): Marty Resnick


Application leaders should consider the use of immersive technology (virtual reality, augmented reality and mixed reality) to add value to their app portfolios, meet business demands for these technologies, and shift to a post-app era mindset as part of their mobile and digital app strategies.

Table Of Contents
  • Key Challenges



  • Prioritize and Develop Your Immersive Technology Use Cases Based on Your Business Goals and Drivers
  • Leverage Existing Mobile App Development Teams
    • Development Tools
    • Experts and Education
  • Implement Best Practices for App Development While Focusing on the Intrinsic Requirements of Immersive Technology Experiences

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