Gartner Research

Blockchain Will Drive Digital Branding in Consumer Goods Manufacturing

Published: 22 February 2017

ID: G00324511

Analyst(s): Stephen Smith


Blockchain technology is positioned to provide a platform that could enable consumer goods manufacturers' CIOs to embed digital value in physical products. This could result in more protectable brand differentiation and innovative value propositions.

Table Of Contents


  • Definition of Blockchain
  • Industry Interest in Blockchain
  • Promising Uses for Blockchain in Consumer Goods Manufacturing
  • How Blockchain Could Enable Digital Branding

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