Gartner Research

Blockchain Will Drive Digital Branding in Consumer Goods Manufacturing

Published: 22 February 2017

ID: G00324511

Analyst(s): Stephen Smith

Summary

Blockchain technology is positioned to provide a platform that could enable consumer goods manufacturers' CIOs to embed digital value in physical products. This could result in more protectable brand differentiation and innovative value propositions.

Table Of Contents

Analysis

  • Definition of Blockchain
  • Industry Interest in Blockchain
  • Promising Uses for Blockchain in Consumer Goods Manufacturing
  • How Blockchain Could Enable Digital Branding

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