Gartner Research

Market Trends: Opportunities Exist Beyond Workplace Device Sales at SMBs

Published: 22 February 2017

ID: G00321629

Analyst(s): Mikako Kitagawa


SMBs are not later adopters of device usage as they are indeed keeping pace with large businesses. Technology product marketing leaders must acknowledge that devices used at SMBs suggest there are adjacent revenue opportunities, especially for mobility-related solutions and services.

Table Of Contents


Market Trend

  • SMBs Are Mostly Keeping Up With Large Businesses in Device Usage
  • Smartphone Usage at SMBs Suggests Growth in Mobility
  • Low Tablet Usage, but Real Opportunities Are Beyond Device Sales
  • Effective Cost Analyses Can Increase Growth of Standard Laptops
  • Adoption of Convertible Laptops Indicates SMBs With Aggressive IT Buying Behavior

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