Gartner Research

How CIOs Use Personal Branding to Enhance Their Internal Career Opportunities and Attract Top Talent

Published: 23 February 2017

ID: G00319673

Analyst(s): Diane Berry , Lily Mok


Today's digital environment impacts how CIOs and employers create a brand in the market. This research can help CIOs leverage current marketing techniques to develop a compelling personal brand that drives their internal career advancement and markets their IT organization as an employer of choice.

Table Of Contents
  • Key Challenges



  • Create a Personal Brand to Build and Establish Your Reputation
    • Importance of Mentors
  • Market Yourself to Grow With the Company
  • Increase Your Online Presence to Market You and Your IT Organization to Top-Tier Talent
    • Creating an Effective Profile
  • Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.