Gartner Research

How CIOs Use Personal Branding to Enhance Their Internal Career Opportunities and Attract Top Talent

Published: 23 February 2017

ID: G00319673

Analyst(s): Diane Berry, Lily Mok

Summary

Today's digital environment impacts how CIOs and employers create a brand in the market. This research can help CIOs leverage current marketing techniques to develop a compelling personal brand that drives their internal career advancement and markets their IT organization as an employer of choice.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create a Personal Brand to Build and Establish Your Reputation
    • Importance of Mentors
  • Market Yourself to Grow With the Company
  • Increase Your Online Presence to Market You and Your IT Organization to Top-Tier Talent
    • Creating an Effective Profile
  • Conclusion

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