Gartner Research

Understanding Alphabet and Google, 2017

Published: 24 February 2017

ID: G00297707

Analyst(s): Steve Riley , Chris Silva , Joe Mariano , Andrew Frank , Matthew Cain , Daniel O'Connell , Jeffrey Mann , Isabelle Durand, Brian Blau , Lydia Leong , Roberta Cozza , Tom Austin, David Yockelson , Mark Hung, Ray Valdes, Bettina Tratz-Ryan , Whit Andrews , David Smith , Adam Woodyer , Yefim Natis , Alexander Linden , Martin Reynolds


Google's size, market differentiation, rapid pace of innovation and ambitions can complicate fully understanding the vendor and its fit to current digital business needs. CIOs and IT leaders can use this report to explore in detail selected topics from the Gartner Vendor Rating.

Table Of Contents


  • How to Use This Research
  • 1. Corporate Viability
    • 1.1. Overview: Google Goes Alphabet
    • 1.2. Financial
    • 1.3. Marketing
  • 2. Market Offerings
    • 2.1. Product/Service
    • 2.2. Technology

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