Gartner Research

Market Guide for Email Marketing

Published: 02 March 2017

ID: G00296474

Analyst(s): Noah Elkin , Adam Sarner


Mature, yet still cost-effective, highly efficient and measurable, email marketing remains a staple for marketing leaders. Use this Market Guide to identify providers that can execute or optimize your email campaigns.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Selection Criteria
    • Email Service Providers
    • Small and Midsize Business
    • Midtier/Niche/Enterprise Independent
    • Enterprise/Multichannel Campaign Management Vendor/Marketing Cloud
    • Email Optimization Vendors
  • Provider Capabilities
  • Geographic Specialization
  • Vertical Expertise

Representative Vendors

  • Email Service Providers
    • Act-On
    • Adestra
    • Adobe
    • Constant Contact
    • Contactlab
    • Epsilon
    • Experian Marketing Services
    • IBM (IBM Marketing Cloud)
    • Leanplum
    • Listrak
    • MailChimp
    • Marketo
    • MessageGears
    • Oracle (Responsys)
    • Sailthru
    • Salesforce
    • Selligent
    • SendGrid
    • Zeta Global
  • Email Optimization Vendors
    • 250ok
    • eDataSource
    • Litmus
    • Movable Ink
    • Persado
    • Return Path

Market Recommendations

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