Gartner Research

Market Insight: Identifying the Key Areas of CSP Analytics Opportunities

Published: 28 February 2017

ID: G00313929

Analyst(s): Charlotte Patrick


The diverse use of analytics across communications service providers makes it difficult to fully understand the growth opportunity available from their data. Technology business unit leaders such as a chief data officer can use this research to better identify the opportunities within their company.

Table Of Contents


  • Introduction
  • Where Is the Most Opportunity?
    • Recommendations
  • Channels Offer Good Opportunities for New Analytical Solutions
    • Contact Center
    • Digital Channels
    • Retail
    • Sales
    • Recommendations
  • Three Areas Offer Niche Opportunities for New Analytics
    • Field Services
    • Finance
    • Fraud Management
  • Combining Predictive and Prescriptive Analytics

Background and Context

The Impact


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