Gartner Research

Market Trends: Improving Performance and Aesthetics Will Spur Higher Replacement Rates for Virtual Reality PC Gamers

Published: 28 February 2017

ID: G00315315

Analyst(s): Isabelle Durand, Brian Blau , Lillian Tay


Gaming PCs will evolve into a niche device segment with virtual reality and head-mounted displays creating targeted opportunities. Technology product marketing leaders should develop this segment, adding new functionalities to build and market their future device portfolios.

Table Of Contents


Market Trend

  • Momentum for Gaming PCs Grows Despite Slumping Overall PC Sales
    • PC Gaming Market Definition
  • Buyer Trend
    • Average Budget for Gaming Desktops and Notebooks Is Above $1,000
    • Gaming PC Ownership — Four in Five Respondents Use a Desktop for PC Gaming
    • Case Design and Style Creates Brand Differentiation Opportunities
    • Purchase Plan — Users Stick to Their Current Form Factor
  • Technology Trend
    • The Importance of HMD to PC Gamers

Vendors to Watch

  • Asus
  • Dell
  • HP Inc.
  • Lenovo
  • MSI
  • Razer

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