Gartner Research

Market Trends: Improving Performance and Aesthetics Will Spur Higher Replacement Rates for Virtual Reality PC Gamers

Published: 28 February 2017

ID: G00315315

Analyst(s): Isabelle Durand, Brian Blau, Lillian Tay

Summary

Gaming PCs will evolve into a niche device segment with virtual reality and head-mounted displays creating targeted opportunities. Technology product marketing leaders should develop this segment, adding new functionalities to build and market their future device portfolios.

Table Of Contents

Introduction

Market Trend

  • Momentum for Gaming PCs Grows Despite Slumping Overall PC Sales
    • PC Gaming Market Definition
  • Buyer Trend
    • Average Budget for Gaming Desktops and Notebooks Is Above $1,000
    • Gaming PC Ownership — Four in Five Respondents Use a Desktop for PC Gaming
    • Case Design and Style Creates Brand Differentiation Opportunities
    • Purchase Plan — Users Stick to Their Current Form Factor
  • Technology Trend
    • The Importance of HMD to PC Gamers

Vendors to Watch

  • Asus
  • Dell
  • HP Inc.
  • Lenovo
  • MSI
  • Razer

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.