Gartner Research

Supply Chain Brief: Retailers Must Measure Forecast Quality to Improve Multichannel Execution

Published: 01 March 2017

ID: G00319704

Analyst(s): Mike Griswold


Recent Gartner research shows that less than half of surveyed retailers measure the quality of their forecast, a key tool in delivering a seamless multichannel experience. This research shows supply chain leaders in retail how to measure demand forecast quality to meet shoppers' expectations.

Table Of Contents

What You Need to Know


  • WMAPE Provides the Initial Perspective on Accuracy
  • Bias Reflects the "Optimism" of Your Demand Planners
  • Forecast Value Add Is an Indicator of the Impact of Decisions to Change a Forecast

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