Gartner Research

Tech Go-to-Market: Enhanced Differentiation Strategies Drive Product Success

Published: 01 March 2017

ID: G00316816

Analyst(s): Ed Cordin


Persevering with inappropriate differentiation strategies puts product or service success at risk. This research empowers technology product management leaders with methods to identify, analyze and improve their approach to differentiation.

Table Of Contents
  • Key Challenges



  • Evaluate Your Planning-to-Development Mix
    • Understand the Current Biases/Drivers of Your Planning-to-Development Mix
    • Assess Current Differentiation Reliance
  • Create Options for Improvement
    • Revisit Combinatorial Innovation/Thinking
    • Move to Deliberate Patterns and Combinations
  • Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.