Gartner Research

Report Highlight for User Survey Analysis: Mobile Apps, U.S., U.K. and China, 2016

Published: 02 March 2017

ID: G00325921

Analyst(s): Jessica Ekholm


Mobile apps continue to engage users, but the number of apps used actively is flat year over year, heralding the post-app era. Technology product marketing leaders should continue to use apps as a channel but beware that the golden age of apps is likely to change with increased use of VPAs and bots.

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Report Highlight

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