Gartner Research

Five Tenets From Innovative Consumer Apps to Transform Your Mobile App Strategy

Published: 03 March 2017

ID: G00307785

Analyst(s): Jessica Ekholm , Jason Wong

Summary

Mobile apps have been delighting consumers for a decade, yet few enterprises have evolved their mobile app approach. Application leaders responsible for mobile app strategies must learn from innovative consumer apps in order to truly transform their apps for maximum success.

Table Of Contents

Analysis

  • Tenet One: Make Apps Intuitive
  • Tenet Two: Make Apps Pervasive
  • Tenet Three: Make Apps Contextual
  • Tenet Four: Make Apps Dynamic
  • Tenet Five: Make Apps Intelligent

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.