Gartner Research

Five Tenets From Innovative Consumer Apps to Transform Your Mobile App Strategy

Published: 03 March 2017

ID: G00307785

Analyst(s): Jessica Ekholm , Jason Wong


Mobile apps have been delighting consumers for a decade, yet few enterprises have evolved their mobile app approach. Application leaders responsible for mobile app strategies must learn from innovative consumer apps in order to truly transform their apps for maximum success.

Table Of Contents


  • Tenet One: Make Apps Intuitive
  • Tenet Two: Make Apps Pervasive
  • Tenet Three: Make Apps Contextual
  • Tenet Four: Make Apps Dynamic
  • Tenet Five: Make Apps Intelligent

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