Gartner Research

Market Guide for Mobile Marketing Platforms

Published: 07 March 2017

ID: G00297133

Analyst(s): Mike McGuire


As digital marketing strategies center on mobile interactions, marketing leaders need to have the right set of technology platforms to track, measure and optimize their mobile campaigns.

Table Of Contents

Market Definition

Market Direction

  • 'Frienemies,' Partners and the Gravitational Pull of Marketing Clouds and Multichannel Platforms

Market Analysis

Representative Vendors

  • Marketing Cloud/MCCM Mobile Engagement Providers
    • Adobe
    • IBM
    • Oracle
    • Salesforce
  • Mobile Marketing Delivery and Communications
    • IMImobile
    • Mobify
    • SessionM
    • Urban Airship
    • Vibes
    • Waterfall
    • Wrap
  • Monetization and Experience and Automation
    • Leanplum
    • Localytics
    • Pyze
    • Swrve
    • Tune

Market Recommendations

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