Gartner Research

Market Insight: How to Collaborate and Compete in the Emerging VPA, VCA, VEA and Chatbot Ecosystems

Published: 07 March 2017

ID: G00319851

Analyst(s): Brian Manusama , Anthony Mullen , Magnus Revang


Conversational platforms, applications (agents and chatbots) and systems are rapidly emerging to service enterprise, customer and personal needs. Technology strategic planners at TSPs must position themselves accurately to target their white space for innovation.

Table Of Contents


  • TSPs Must Both Collaborate and Compete in Conversational Platform Ecosystems
  • Conversational Platforms Support Different Use Cases but Have a Common Underlying Platform
    • There Are Three Primary Types of Conversational Agents
  • As Conversational Agent Market Evolves Quickly, the Vendor Landscape Will Consolidate, Leaving Personal Technology Behemoths Dominant
    • Consolidation of Conversational Platform Vendors Is Likely
    • Personal Technology Vendors Are Positioned to Do Well but Are Not Guaranteed a Role in the Enterprise
    • Innovative Solutions in Open Source Offer an Alternative View to the Megavendors
    • In 2017, Personal Technology Vendors Will Push Capabilities Further and Move to Multimodal

Background and Context

  • Technology for Conversational Experiences Is Maturing Quickly
  • Consumers and Enterprises Are Adopting Conversational Interfaces — Even With Flaws

The Impact

  • Top Personal Technology Vendors Are Positioned to Do Well but Not Without Challenge
    • TSPs Must Collaborate and Compete to Get Close to Personal Technology Users
    • New Opportunities for TSPs Appear as Conversational Platforms Mature


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.