Gartner Research

Engage the Business by Developing an Application Strategy Together

Published: 09 March 2017

ID: G00325739

Analyst(s): Bill Swanton


Application leaders struggling to satisfy the demand from business colleagues can engage them more effectively, to prioritize work, by developing an application strategy together. An approach that focuses on business outcomes and eschews technology discussions will be most effective.

Table Of Contents
  • Key Challenges



  • Your Application Strategy Requires Three Key Inputs
  • Explain the Application Strategy in Terms of Business Capabilities to Be Delivered
  • Understand the Gaps and Overlaps in the Portfolio
  • Continuously Socialize the Draft Strategy
  • For Product-Based Development, Use the Application Strategy to Define High-Level Goals and Product Roadmaps

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