Gartner Research

Market Insight: Mobile Success Strategies for B2C Digital Commerce in Asia/Pacific

Published: 06 March 2017

ID: G00322723

Analyst(s): Adrian Lee

Summary

Southeast Asia's digital commerce revenue will reach a 10-year CAGR of 32% by 2025. Technology business unit leaders of digital commerce providers must provide a purpose-built mobile app CX that is supported by localized supply chain management and payment methods to succeed in the region.

Table Of Contents

Analysis

  • Strategic Planning Assumptions
  • It's About Mobile App CX
  • It's About Friction-Free Payments
  • It's About Mission-Critical Fulfillment

Background and Context

  • A Skirmish Between U.S. and Chinese Giants
  • To Win in Southeast Asia

The Impact

Conclusion

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