Gartner Research

Market Guide for Augmented Reality

Published: 08 March 2017

ID: G00300282

Analyst(s): Tuong Nguyen , Brian Blau


Augmented reality solutions are poised for rapid growth, empowered by the IoT, digital business and next-generation smartphones. Enterprise architecture and technology innovation leaders must carefully evaluate providers as the market consolidates around platforms.

Table Of Contents

Market Definition

Market Direction

  • Business AR
  • Consumer AR
  • Market Trends
    • Devices and Applications
    • Consolidation and Specialization
  • Market Indicators
  • Market Inhibitors

Market Analysis

  • Tools to Deploy and/or Maintain the AR Solution
  • Expertise in Context-Aware Technology and AI
  • Be a Digital Business Enabler

Representative Vendors

  • Accenture
  • Atheer
  • Aurasma
  • Blippar
  • Catchoom
  • Daqri
  • Dassault Systèmes
  • Deloitte
  • Kudan
  • PTC (Vuforia)
  • SAP
  • Scope AR
  • Upskill (Formerly APX Labs)
  • Wikitude

Market Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.