Gartner Research

Tech Go-to-Market: Increase Awareness by Integrating PR Into Your Influencer and Content Strategies

Published: 09 March 2017

ID: G00323679

Analyst(s): Molly Beams, Michael Maziarka

Summary

To increase market awareness through external information sources, technology product marketing leaders should take an integrated approach to public relations. Expand your PR focus to incorporate target market influencers, and leverage your marketing content strategy to maximize impact and reach.

Table Of Contents

Introduction

Analysis

  • Dedicate Resources to Support a Continuous Program
  • Align Goals With Business Objectives
  • Identify, Learn About and Engage With Selected Influencers
  • Integrate With Marketing Content Strategy
  • Measure Results and Impact

Summary

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