To increase market awareness through external information sources, technology product marketing leaders should take an integrated approach to public relations. Expand your PR focus to incorporate target market influencers, and leverage your marketing content strategy to maximize impact and reach.
- Dedicate Resources to Support a Continuous Program
- Align Goals With Business Objectives
- Identify, Learn About and Engage With Selected Influencers
- Integrate With Marketing Content Strategy
- Measure Results and Impact
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