Gartner Research

Market Trends: OTT STB and OS Providers Are Redefining the Future of Smart TV

Published: 09 March 2017

ID: G00321022

Analyst(s): Claire Wen

Summary

OTT STB providers and TV OS providers are branding and co-branding TVs and influencing TV design to their advantage. Technology product management leaders in chip companies will not benefit from the growth in smart TV unless their strategy differs for traditional TV OEMs and new entrants.

Table Of Contents

Introduction

Market Trend

  • Split TV Architecture Will Shorten the TV Chip Life Cycle
  • Adoption of High Dynamic Range With 4K/8K Accelerates
  • New Entrants Will Drive VPA-Featured Smart TVs

Vendors to Watch

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