Gartner Research

EU Privacy Will Impact Delivery of Your Data Security Product Marketing Messages

Published: 10 March 2017

ID: G00318607

Analyst(s): Deborah Kish , Bart Willemsen


Enforcement of the General Data Protection Regulation will strongly impact how enterprises handle and protect EU data. With developments such as Brexit and another e-privacy regulation expected, technology product marketing leaders must change product messaging now to reflect these critical impacts.

Table Of Contents
  • Impacts


  • Supporting the Legal Mechanisms for Cross-Border Transfers
  • Supporting Logical Measures for Cross-Border (and Other) Data Transfers

Impacts and Recommendations

  • As of 25 May 2018, more stringent privacy legislation laws associated with GDPR will require end users to adjust practices around how privacy is handled
    • Recommendations
  • Increases in information privacy and security budgets driven by anticipated GDPR mandates will give technology product marketing leaders opportunities to assist with compliance
    • Recommendations
  • Given the changing regulatory environment, technology product marketing leaders should steer product innovation/development toward additional privacy compliance
    • Recommendations

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