Gartner Research

Establish Communities to Better Engage Sales Partners

Published: 14 March 2017

ID: G00318968

Analyst(s): Ilona Hansen , Jenny Sussin


Sales partners are faced with an increasing number of producers competing for their mind share. Application leaders at producer organizations should establish communities inside their PRM portal to increase partner engagement and collaboration.

Table Of Contents
  • Key Challenges



  • Deploy One or More Partner Communities to Build Better Collaboration
  • Apply an Outside-In Focus When Designing Your Partner Communities
  • Evaluate Community Technologies and Seek Advice Regarding Moderation and Design

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