Gartner Research

Use Three Elements of Data Storytelling for Maximum Impact

Published: 15 March 2017

ID: G00325181

Analyst(s): James Richardson


Storytelling is an ancient human skill, but using data to tell stories is relatively new. Data and analytics leaders need to know how data storytelling works to ensure that their organization is using this form of insight delivery to engage business decision makers with data to its best effect.

Table Of Contents
  • Key Challenges



  • Select the Data Storytelling Form to Fit the Purpose — Visualization
  • Focus on the Plotline to Frame Your Data Story — Narrative
  • Remember the Story Is Never Just About the Data — Context
  • Develop Storytelling as a Skill in Your Data and Analytics Community

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