Gartner Research

Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Published: 15 March 2017

ID: G00319880

Analyst(s): Jason Daigler


Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction.

Table Of Contents
  • Key Challenges



  • Augment Existing Product Catalog Before Considering New Categories
  • Create Consistent Customer Experiences Across All Product Sellers
  • Monitor Vendors Closely and Plan for Logistics Changes Prior to Implementation

Case Study

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