Gartner Research

Apple iPhone in India: Challenges and Opportunities

Published: 15 March 2017

ID: G00326284

Analyst(s): Andrew Neff , Anshul Gupta

Summary

Apple is positioned to gain share in the high-growth Indian smartphone market, owing to its positioning as an aspirational brand in a market that will see the growth of the premium segment of the smartphone market. However, that growth will be limited by competition from major Android vendors.

Table Of Contents

Analysis

  • Current Situation: Apple Needs to Gain Share in India
  • India Market: Growth Potential, but More Competitive
    • Pending Demographic Shifts in India
    • Contrast Between Indian and Chinese Markets
    • Apple: Right Steps, but Few Fan Boys
    • Impact of Demonetization

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.