Gartner Research

Apple iPhone in India: Challenges and Opportunities

Published: 15 March 2017

ID: G00326284

Analyst(s): Andrew Neff , Anshul Gupta


Apple is positioned to gain share in the high-growth Indian smartphone market, owing to its positioning as an aspirational brand in a market that will see the growth of the premium segment of the smartphone market. However, that growth will be limited by competition from major Android vendors.

Table Of Contents


  • Current Situation: Apple Needs to Gain Share in India
  • India Market: Growth Potential, but More Competitive
    • Pending Demographic Shifts in India
    • Contrast Between Indian and Chinese Markets
    • Apple: Right Steps, but Few Fan Boys
    • Impact of Demonetization

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