Gartner Research

Emerging Market Analysis: Use Income Distribution to Justify Your Go-to-Market Strategies

Published: 15 March 2017

ID: G00301702

Analyst(s): Luis Anavitarte


Linking income distribution to personal technology go-to-market strategies is critical for China, Brazil, India and Mexico. Technology product management leaders can quantify the potential market opportunities by household income to reach economies of scale faster.

Table Of Contents


  • Introduction
  • Why Income Distribution?
  • Better Market Segmentation Will Drive Economies of Scale

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