Gartner Research

Market Trends: Top Five Buyer Expectations of Intelligent Automation in Data and Analytics Services

Published: 17 March 2017

ID: G00322319

Analyst(s): Twiggy Lo


Intelligent automation will increase the speed and accuracy of business outcomes of data and analytics services — despite complex data sources. Technology product marketing leaders must expedite new data and analytics services embedded with artificial intelligence technologies across business units.

Table Of Contents


Market Trend

  • Expectation 1: Buyers Expect Intelligent Automation in D&A Service Engagements
  • Expectation 2: Buyers' Misperception About Cost Reduction With Intelligent Automation in D&A Services
  • Expectation 3: Buyers Expect More Managed D&A/D&A-as-a-Service and Pricing Model Options
  • Expectation 4: Buyers Expect More Participation in the Digital Ecosystem to Create New Businesses
  • Expectation 5: Buyers Expect D&A Embedded in All Solutions and Services From Service Providers

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