Gartner Research

Tech Go-to-Market: Improving Go-to-Market Strategies Within a Digital Business Ecosystem for Technology Providers, Part 2

Published: 17 March 2017

ID: G00321146

Analyst(s): Mark Paine , David Yockelson


Enterprise digital business ecosystems expect technology providers to focus on business outcomes and be responsive to rapid ecosystem evolution. Technology business unit leaders must design their go-to-market strategies with a customer-oriented vision and industry use cases to succeed.

Table Of Contents


  • Introduction
  • Develop a Go-to-Market Strategy to Sell to a Digital Business Ecosystem
  • Develop a Vision of Where You Want to Play
  • Research, Imagine and Develop Use Cases
  • Summary

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